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Top of the Market - Largest 100 Premium Wine Brands

Cork Finished Wines Lead the Way in Expanding Premium Wine Sales

The current trend for sales by closure type is based on sales of the Top 100 Premium Brands for the period ending 4/26/2014. The analysis shows a 36% positive slope for cork finished wines and a slope of 8% for wines with alternative closures among the Top 100 Premium Brands

This study is focused on premium domestic table wine, which for this purpose, is defined as wines packaged in 750ml bottles priced at $6 and up. Overall survey results indicate that the number of top brands using cork closures is growing, and that brands finished with cork have enjoyed more robust sales growth than brands finished with alternatives closures.

Case Sales
Total case sales for the Top 100 Premium Brands during the 4-week period were up 21% over the same period in 2010. Those wines finished in cork were up 37%. Wines with alternative closures show a 5% increase.

Pricing Comparisons
Median price among the Top 100 Premium Brands was $12.87 for cork finished wines. This was $4.06 (+46%) higher than the median price of wines using alternative closures. During the 4-week period, the average price of cork finished wines was $11.31. Wines with alternative closures were $1.97 (-21%) lower.

Pricing by Segment
For the 4-week period ending 4/26/2014, revenue for the Top 100 Premium Brands by price point shows that cork finished wines led all catagories. Cork finished wines were particularly dominent in wines priced over $10.
Methodology - Brands selected are the top 100 Premium Brands are ranked by gross revenue from domestic 750ml table wine sales during the previous 12 months as reported by Nielsen Tracking Surveys for the U.S. Market. Premium Brands are defined as those averaging over $6 per bottle during the last 12 months. Closure assignments are provided by Vinostat on behalf of the Cork Quality Council.

Information provided by the Cork Quality Council
a non-profit association of selected US wine cork suppliers

Forestville, CA 95436